All About Us

Our Goal

I originally started TrueLead trying to find a way to get involved with my local animal shelter. Since I couldn't volunteer I looked at the list of products they needed at the shelter, it said they always need leashes and collars, so I decided to make some. After I made a couple of leashes, friends of mine started asking me if I could make some for them. They loved how much they could customize them to their needs and add a splash of color. 

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Now at TrueLead our main goal is to benefit service dog organizations. We donate 100% of our profits. We also donate any sample or unsold leashes and collars to shelters in the Puget Sound area.